Pharmaceutical giant GSK pitches digital business

By Sarah Homewood and Rachael Micallef | 6 March 2015

Pharmaceutical giant GlaxoSmithKline (GSK) is reviewing its agency arrangements AdNews understands.

GSK, which is responsible for brands such as Nicabate, Panadol, Macleans and Sensodyne, is said to be looking for agency rosters for both its consumer and pharmaceutical businesses.

The scope of the work is understood to be the full digital account, CRM, shopper marketing and potentially above-the-line creative. The account is said to be worth approximately $13 million dollars.

It is understood that GSK is currently talking to up to 16 agencies, with pitching for the consumer business kicking-off this week. 

GSK did not respond to AdNews' request for comment by deadline. All agencies in the process declined to comment.

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