Adman Peter Horgan has been appointed to the board of the Australian Association of National Advertisers (AANA), the peak body championing the interests of advertisers.
The CEO of Omnicom Media Group (OMG) Australia and New Zealand and chair of the Media Federation of Australia (MFA) is joining AANA as an Industry Member Director.
The AANA’s chair, Martin Brown, says Horgan brings a valuable perspective to the association as it continues to evolve the self-regulatory system.
“I am delighted that Peter will be joining the AANA Board. He brings with him close on 20 years’ experience in senior executive positions in the media services industry.
“As chair of the Media Federation, Peter has also been highly supportive of closer ties across industry bodies and transparent practice in how clients deploy significant marketing investment."
Horgan was appointed CEO of OMG, the media services division of Omnicom Group Inc, in 2016, managing more than 900 people. He was appointed chair of the MFA in March 2014.
“I’ve been very impressed with the collaborative approach the AANA has shown on a range of important industry issues, including partnering with the MFA and IAB to arrive at a common set of best-practice operating standards to improve transparency in the digital advertising supply chain to reduce fraud and improve brand safety," he says.
“As custodians of self-regulation, the AANA has delivered a system that enjoys the confidence of the Australian community and one that is highly cost-effective for industry. I look forward very much to working with Martin and the team to help promote the role of effective and sustainable marketing practices."
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