PETA taps into VW emissions scandal for anti-meat billboard

Rachael Micallef
By Rachael Micallef | 13 October 2015

Animal activist group PETA is using the Volkswagen emissions scandal to point to another source of pollution: the meat industry.

The group is currently negotiating with outdoor advertisers in Sydney to put up a billboard depicting the VW logo made out of animal flesh with the tagline “How about an even bigger emissions scandal? Eating meat destroys the climate.”

It suggests that the production of one kilo of beef is the same amount of emissions as driving 115km in a VW Golf.

PETA also wants to run the billboard in other cities as well.

PETA director of campaigns Jason Baker said: "PETA is calling on anyone who's truly concerned about the environment to focus less on what we're driving and more on what we're eating.

"As the meat and dairy industries suck up dwindling resources and spew out hazardous emissions, it's clear that the only truly 'green' meal is a vegan one."

VW has gained attention in recent weeks over global allegations that the software installed in some VW, Audi and Skoda vehicles had been used to defeat emission testing regimes.

The Australian Competition and Consumer Commission (ACCC) is currently looking into the allegations, with chairman Rod Sims today noting that the investigation is ongoing.

“This alleged behaviour is a clear example of the ACCC’s general concerns with truth in advertising,” Sims said.

“We are still pressing VW Australia to understand the extent of consumer detriment. For example, without the defeat device, how do the actual emissions compare to the relevant Australian Standard? Further, what will be the impact of the proposed “fix” on the vehicles fuel economy and performance?”

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