People listen to two hours of radio a day, claims study

Rosie Baker
By Rosie Baker | 13 October 2017

People spend two hours and 10 minutes a day listening to radio on average, according o the second annual share of audio study conducted by GfK and radio industry body CRA. That's two thirds (65%) of the total three hours and 20 minutes people spend listening to audio each day.

It says the time spent listening to radio on mobile devices over the past year has more than doubled to 2.4%.

The survey measures radio, owned music collections, streaming services, podcasts and online music videos.

Source: GfK

“The research shows radio is continuing to dominate the battle for ears in a rapidly evolving audio landscape,” claims Joan Warner, chief executive officer of industry body CRA.

“The study found consumers prefer radio ahead of all other forms of audio. While time spent listening to music streaming also increased, it has been at the expense of owned music, rather than radio.”

The study claims Australians spend nearly six times longer listening to live Australian radio than to the combined music streaming services Spotify, Apple Music and Pandora, and that radio has for times the daily audience reach.

Streaming services Spotify, Apple Music and Pandora combined accounted for 11.0% of listening, or 22 minutes a day. It increased from 9% a year before. Podcasts sit at 3.2%.

The survey was conducted with a nationally representative sample of 1,500 Australians aged 10+ from June 25 to July 22. The period was before Pandora shut down its Australian services.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

Read more about these related brands, agencies and people

comments powered by Disqus