News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.


Practice makes perfect: Alt Agency's new digital side

Practice directors (from left to right): creative director Jon Viner, client services and operations director Azir Yousaf, managing director Peter Bernard and technical director Lincoln Ezra

Independent digital agency, Alt Agency, has launched Practice Digital to provide expert digital solutions for the health, pharmaceutical and medical industries. more »

Drowning in data: Marketers' big data complacency

Almost one in 10 Australian marketers are dismissing big data as "the next big fad" and more than a quarter are doing nothing at all with the reams of information available to them. more »

JB Hi-Fi has best corporate reputation in Australia

JB HiFi has topped an annual corporate reputation survey while media brands and car makers struggle to maintain their reputation in the eyes of consumers. more »

Qantas invites TV networks to pitch for in-flight ad platform

Airline wants to make more money from in-flight ads and is modernising its approach. First, business and economy passengers could get targeted ads. more »

Media Wrap: ABC should brace for cuts | APN commits to Adshel | Ten enters rugby rights scrum | ABC and SBS merger "wrong"

This Monday morning we've gone through the newspaper media sections so you don't have to. For all the goings on in the world of media look no further. more »

Winning with the Losers: Ten makes the TV top 10

Network Ten made a long-overdue appearance in the top 10 most-watched free-to-air TV shows last night, taking out not one but two spots. more »

The Newspaper Works launches 'The Works'

The industry body for newspapers, The Newspaper Works, has launched a new quarterly report that aims to counteract 'uninformed' comment about the industry. more »

Emma: Digital continues to boost newspaper audiences

Digital consumption of newspaper products continues to bolster overall readership, according to the latest monthly release of Emma data. more »

Kyle and Jackie O want their Facebook page back

Kyle and Jackie O and have launched a social media campaign calling on their old 2DayFM employers to give them their Facebook page back. more »

On the box: Aussies stay true to TV

Despite the continuing growth of tablets and smartphones, Aussies are spending more time watching conventional TV than they did a year ago, according to a new report. more »



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