News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

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Columbus staffs up with two GMs

17 Jun 2013

Columbus, Aegis Media's specialist SEO & SEM agency, has added two general managers. The appointment of specialist account service people into GM roles has been designed to be a strategic one. more »

Empathy is the watchword for Refugee Week

17 Jun 2013

What do Frank Lowy, Eva Cox, Karl Kruszelnicki and Anh Do have in common? They were all refugees. The Department of Immigration has launched a social media push to celebrate Refugee Week. more »

Tabcorp creative goes to Whybin TBWA

17 Jun 2013

EXCLUSIVE: Betting company Tabcorp has appointed Whybin TBWA to its creative account following a five-way pitch. more »

Daggy winter attire and Tim Shaw (!) subject of new MLA beef campaign

17 Jun 2013

Would you brave a snuggie, nanna rug or ugg boots in public to stay warm? Yes you would, because you're Australian. At least, that's the message of MLA's new winter beef campaign. more »

Promo & Activation Lions: Roll up, roll up, Aussies galore

17 Jun 2013

Here's rather a long shortlist for the promo and activations gongs. There's some familiar faces on there - McDonald's, Melbourne Trains, Coke, Cadbury. Who will win? more »

Innovation Lions: Streaming machines

17 Jun 2013

There was only one Australian campaign shortlisted in the Innovation category - Coke's feel-good vending machine experiment. more »

Guardian: Shareholders, profits and paywalls come second

17 Jun 2013

If the job of News Limited and Fairfax is to keep investors at bay with rising profits during a period of upheaval, one of their newest competitive threats is espousing the opposite. more »

Love the one you're with: Why retention is winning the customer stakes

17 Jun 2013

In the good old days, when economies were booming and there were minted customers aplenty, brands would chase after acquisitions. But in 2013, it's all about customer retention, according to Bain & Co. more »

PR Lions: Movers and shakers

17 Jun 2013

Virgin Mobile, Durex and Coca-Cola are some of the big-name brands to have the Cannes Lions PR shortlist. So are you on the list? Click here to find out. more »

Creative Effectiveness Lions: Share the risk

17 Jun 2013

Creative good. Effective better. Creative and effective? Best. Only two Australian campaigns on the shortlist. Read on. more »