News

Keep abreast of the latest advertising, media and marketing news in Australia.
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MOUTH OFF: Will Warburton's early changes at Ten woo advertisers?

08 Feb 2012

James Warburton has hit the ground running at Ten with a range of changes. AdNews asked the industry for the early verdict. more »

Super Bowl ad accused of copying John Butler Trio

08 Feb 2012

American Yoghurt company Dannon has been accused of copying music from the Australian band John Butler Trio in its Super Bowl advertisement. more »

Melbourne beats Sydney for radio ad revenue

08 Feb 2012

Melbourne has beaten Sydney in January ad revenue figures, as the overall market increases 1.38% to a total of $45.4 million. more »

OPINION: Rinehart won't win favours in the newsroom

08 Feb 2012

From a reader perspective, it is easy to imagine all sorts of conspiracies that might go on in the newsroom, but the working life of a journalist isn’t like some Le Carrè plot. more »

Nine to dump Excess Baggage on Go

07 Feb 2012

Industry speculation is swirling about an imminent announcement from the Nine Network on its troubled reality series Excess Baggage, with plans for the show to be siphoned into digital channel Go from next week. more »

Samsung appoints marketing director

07 Feb 2012

Samsung Electronics Australia has appointed former Lion Nathan marketing director Arno Lenior as marketing director of corporate. more »

NEWS IN BRIEF: 7 February 2012

07 Feb 2012

Yahoo!7 upgrades finance website l DTDigital appoints general manager l Google changes ranking criteria l Bashful strengthens strategy l MYOB hires GM of marketing l Car buying intentions on the increase l Gen Y driving online traffic | Nine's O'Sullivan departure causes speculation | MCN Melbourne bolsters staff | ACP Magazines drops cash | HBO invests in Quickflicks | Business magazine In The Black goes online more »

NRL and cricket clash on Nine

07 Feb 2012

A Nine Network scheduling clash between two of Australia's most loved sports might see two hours of cricket moved to a secondary channel, ruffling feathers with cricket advertisers. more »

Super Bowl explodes on social media

07 Feb 2012

Twitter went off yesterday with 13.7 million Super Bowl related tweets during the game, with the Audi ad receiving the most attention. more »

The Brand Agency acquires Market United

07 Feb 2012

Perth-based outfit The Brand Agency has acquired the local operations of digital shop Market United, as the agency looks to expand its specialist capabilities. more »