Beacons are a data play not a content push: Adshel 5 hours ago
Adshel's beacon network will eventually allow advertisers to send push notifications, but the real...
Nielsen signals video trading push with eXelate acquisition 5 hours ago
Nielsen has signalled a push into programmatic video trading with eXelate acquisition.
Kenshoo and AppNexus tie-up: ramp up mobile efforts 6 hours ago
Search marketing software provider Kenshoo has announced a mobile display channel service, in a...
The Bulletin: MediaCom pinches from IPG; Rubicon goes mobile 6 hours ago
In today's bulletin: MediaCom pinches IPG talent; Rubicon expands into mobile native.
Woolworths in, Woolworths out for ADMA 7 hours ago
ADMA brings in a new management trio as it beefs up boards and targets new verticals.
ACMA should not act as “police, judge and jury” yesterday
A ruling by the High Court of Australia has “ramifications for the entire broadcast industry” after it...
Pac Mags mulls sampling boxes for health titles yesterday
Pacific Magazines is eyeing off other verticals it can extend its sampling box offering to, with health...
BMF wins Sportsbet account yesterday
Sportsbet has appointed BMF to creative duties across several projects following a competitive pitch.