News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

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Thanks, but no thanks: Nielsen declines to take part in AMAA tender

21 May 2013

Nielsen has opted not to take part in the AMAA's RFP for disaggregated online metrics, saying advertisers are hunting for "single trusted metrics", not the multiples mooted by the AMAA. more »

Voelte steps down as Worner comes in as Seven West boss

21 May 2013

Seven West Media has promoted Seven network boss Tim Worner to the head of the group with Don Voelte stepping down less than a year into the role. He will start on 1 July on a $2.6 million basic pay deal. more »

Coke and Leo Burnett: Building world peace, one can at a time

21 May 2013

Leo Burnett and Coke are trying to share the love. Literally. The drinks giant agreed the agency's idea (born in Sydney) of an interactive vending machine that contributes, one can at a time, to world peace. more »

Consumers engaged, literally, so why are firms spending less on social?

20 May 2013

More Australians are logging on to social in the toilet and in bed. Growth is good and increasingly mobile. So why are small and medium firms spending and thinking less about it? It's a big miss, hints Sensis. more »

ZO poaches Jonathan Betts from MediaCom

20 May 2013

ZenithOptimedia has lured Jonathan Betts from MediaCom with a group business director role. He'll be running the Nestle account. Betts was previously head of digital, then a planning director at the Group M firm. more »

AANA: There's a problem with marketing innovation

20 May 2013

The AANA has wheeled in "serial entrepreneur" Creel Price to address some of the biggest issues facing blue-chip marketers on innovation at its annual forum to be held this Thursday in Sydney. more »

Money, money, money: Media salespeople not feeling the Eurovision love

20 May 2013

ABBA sang it back in 1976. "I work all night, I work all day, to pay the bills I have to pay, and still there never seems to be a single penny left for me." Today media salespeople are saying the same thing. more »

NEWS IN BRIEF: 20 May 2013

20 May 2013

Lavender promotes | Seven scores ratings goal | Nescafe pop-up store touring Aus more »

UK media baron sets sights on Australian launch with Mail Online

20 May 2013

The proprietor of powerhouse UK media group, the Daily Mail and General Trust (DMGT), has signalled he is eyeing up to launch the Mail Online in Australia. It appears they're all heading over - and Asia's next. more »

Yahoo! on the verge of buying Tumblr for US$1.1 billion

20 May 2013

Yahoo! is a day closer to buying hip blogging platform Tumblr for US$1.1 billion, but local firms have warned that it's all about how it does the advertising, and that there is a risk for brands getting the mickey ripped. more »