News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.


Personalise this: Sydney Cricket Ground taps customer data with digital app

Sydney Cricket Ground Trust is developing a $10 million digital app platform that will serve fans targeted ads. But it has looked offshore to get the work done. more »

Saatchi & Saatchi hunts new ECD as Damon Stapleton exits

Damon Stapleton is leaving Saatchi & Saatchi and understood to be moving overseas. Boss Mike Rebelo is now on the hunt for a new executive creative director. more »

Westfield looks to Amazon in bid to track customers from the start of buying cycle

Retail giant Westfield has outlined a major digital push for 2014 to fend off emerging digital rivals, such as Amazon. But marketing boss John Batistich said it learning some tricks from its rival. more »

Tech firms hurting digital agencies as talent crunch bites

Demand from the tech community for quality digital talent is so fierce that agencies are struggling to make any money, says the boss of global comms holding company Project:Worldwide. more »

Reheated: MKR shoots back to the top

MKR's Thalia and Bianca

The return of My Kitchen Rules won the night for Seven yesterday, with 1.877 million people tuning in to see Tasmanian duo Thalia and Bianca's instant restaurant. more »

Calling experiential and promotional marketers: APMA Star Awards open

The APMA and The Comms Council are calling for entries to the 2014 Star Awards. Reckon your promotional and experiential work is a cut above the rest? more »

Outdoor advertising key to H&M Australia launch

Out of home marketing was H&M Australia's most effective channel to build awareness and buzz during its pre-launch campaign in Melbourne. more »

Is Coca-Cola losing its fizz?

For the first time in 15 years consumption of Coca-Cola has dipped globally. The drinks maker reports a fall in profits and plots more marketing investment. more »

Star Observer weekly newspaper reborn as free monthly magazine, targets broader audience

LGBTI publication the Star Observer has launched a free monthly magazine today with advertisers including Defence Force Recruiting and Domayne. more »

Australian email marketing start-up receives US$250 million investment

The Campaign Monitor team together for their annual meet-up in Hawaii in January. Credit: Campaign Monitor Blog

Email marketing start-up Campaign Monitor has secured US$250 million in venture capital funding from a US investor. more »



latest comments

events (more»)

jobs ยป