News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

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Sunita Gloster is new AANA chief executive

23 May 2013

The Australian Association of National Advertisers has appointed Omnilab Media boss Sunita Gloster as chief executive. Gloster's tenure will commence on 10 June, replacing acting CEO Alina Bain. more »

Son of Singo blasts radio reporting, threatens to sue Fairfax and AdNews

22 May 2013

MRN director Jack Singleton has blasted the media for misreporting radio statistics and said both newspapers and radio stations "should be sued" for painting 2DayFM as top dog. more »

Bradbury, Ferrier and Rush on whether advertising can save Vodafone

22 May 2013

Vodafone continues to shed customers in Australia and the rot shows no sign of stopping. So can advertising save the day? AdNews asked three of adland's top men. more »

Big data needs a big computer: Move over Ask Jeeves, now you can Ask Watson

22 May 2013

IBM's Watson supercomputer has fallen on hard times. Two years after his history-making win on game show Jeopardy, he's been reduced to a customer service representative for ANZ. more »

Salesforce plans assault on Australian social ads market

22 May 2013

Salesforce is upping its social advertising efforts in Australia and is planning to convince large brands to invest in the market. more »

AAMI, GIO: 'Too much hype' around big data

22 May 2013

Suncorp's top marketer, Mark Reinke, will declare there is too much hype around big data and analytics at tomorrow's annual Connect conference staged by the AANA in Sydney. more »

London raid: BMF appoints Dominic Stinton as new CEO

22 May 2013

BMF has appointed former BBH man Dominic Stinton as CEO. Once relocated from London he will replace Jeremy Nicholas, who left two weeks ago after 12 years at the agency. more »

Nielsen: Mobile access means less page impressions, here's a new tool

22 May 2013

Is mobile advertising all it's cracked up to be? New data has suggested that while mobile may be booming, the shorter, more functional sessions it generates mean less page impressions. more »

Naked adds Hush Puppies and Clarks creative to roster

22 May 2013

Naked Communications Melbourne office has extra spring in its step after winning the Hush Puppies and Clarks footwear creative account. It's a decent win for the new MD. more »

FreeTV disputes Fairfax story on live odds

22 May 2013

Industry body FreeTV has hit out at a report in the Fairfax press today claiming Stephen Conroy brokered a deal with the TV networks to continue spruiking live odds during sporting broadcasts. more »