Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

Twitter acquires social data provider Gnip to spur social data revenues

Twitter ups social data business with Gnip acquisition. more »

NEWS IN BRIEF: 16 April 2014

ZO appoints investment officer | Jamie Durie joins Sunday Life | Dropbox opens in Sydney | Officeworks revamps website | Siren Awards announce finalists more »

UK news sites shoot up the Aussie chart

Two UK-owned news outlets, MailOnline and The Guardian, have shot up the charts for the most-visited news websites in Australia, according to Nielsen. more »

Perth radio station 6PR and 96FM launch road safety campaign

Fairfax Radio Network's Perth stations 6PR and 96FM will launch their own road safety campaign this Easter. more »

JWT goes back to the future with James Walter Thompson name

Decade old agency name put in place by Aussie creative Craig Davis is being jettisoned in favour of the agency's original moniker James Walter Thompson. more »

Sling shot: Tom and Ben make the top 10 for Seven

Williams and O'Donoghue

Aussies Tom Williams and Ben O'Donoghue's one-off Singapore Sling show for Seven last night grabbed a spot in the top 10 most-watched free-to-air TV programs. more »

VisionVault launches as Dropbox for brands

John Lamble and Warwick Boulter

A Dropbox-like service for brands launches to help agencies store, access and manage their digital assets. more »

M&C Saatchi wins NRMA from Whybin\TBWA

NRMA Car Creation

M&C Saatchi beats out rivals to take back NRMA creative account. more »

Measuring up: Nielsen reinvents its online ratings

Nielsen has overhauled its online ratings system, weeding out inactive internet users from its panel and finding an extra two million online Australians. more »

Federal Government hands media to Mitchell & Partners

Aegis Media Pacific chief executive Luke Littlefield.

The Federal Government has appointed Mitchell & Partners to its master media account, replacing incumbent UM. more »

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