Qantas magazine goes premium; boasts strong ad support 10 minutes ago
“I want this magazine to be the most premium magazine it can be, I want readers to engage with it in a...
Radio and online combination drives highest campaign ROI 36 minutes ago
Which combination of media leads to the highest uplift in sales or enquiries?
Social media uproar spawns major Glad Wrap campaign 1 hour ago
Following a major uproar on social media, Glad Cling Wrap has returned to its original packaging design...
The Bulletin: Publicis Sydney grabs former Droga5 creative director 1 hour ago
See what's happening in the world of advertising and media today including: Quicklflix sealing a...
Streaming challenger Guvera leverages The Voice 2 hours ago
Music streaming service Guvera is hoping The Voice will provide the step-change needed to achieve scale...
The Voice holds, while Q&A gets a bump 3 hours ago
MasterChef bounces back, while Q&A rides controversy to a 34% increase in audience.
AOL to handle majority of Microsoft's ad inventory 4 hours ago
AOL has signed up to manage Microsoft's ad inventory in nine key markets around the world.
Dentsu's Huckleberry to close 22 hours ago
Dentsu Aegis full-service agency Huckleberry will close its doors, with the decision taken just days...