News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

NOTE: Articles are archived 5 days after being published online. They are then only available to AdNews subscribers in the Archives section. Subscribe to AdNews


The Upfronts: Australia could learn from Breaking Bad and take integration higher

Mindshare's Mel Fein.

It was curtains and confetti for the final upfront presentation in New York, NBC's USA Network. Find out from Mindshare's Mel Fein what's hot - and how Australia could take product integration higher. more »

Host's Freedman: Global expansion only on merit order

Host chief executive Anthony Freedman.

Host boss Anthony Freedman has remained tight-lipped on expansion plans following suggestions a San Francisco office would be followed by Shanghai. But he said any new order was not set in stone. more »

Clemenger: 2012 toughest year on record, 2013 worse

Clemenger Group is facing its toughest year in the company's 67-year history but chairman Robert Morgan has said he will not contemplate any offshore expansion to pursue growth. more »

Outgoing Qantas marketing boss sends "dis-established" email

In an email seen by AdNews, outgoing Qantas marketing boss Lewis Pullen suggests his advice had been heeded as Qantas restructured its comms channels, leading to his role becoming "dis-established". more »

Sacrebleu! Glossy Awards 2013 gets a little bit French

In its third year of existence, the 2013 Glossy Awards will continue to uncover the cut-through work of Australian advertising agencies in the magazine medium. more »

The Upfronts: Robin Williams returns to TV after 20 years

Mindshare's Mel Fein.

Mindshare's Mel Fein reports from the CBS and CW upfronts in New York. Robin Williams is back and taking the piss out of the ad industry in The Crazy Ones. more »

Of Monkeys and Men: The best laid schemes laid bare in today's AdNews

'Monkey magic' is a pretty obvious headline, but we went with it anyway. Pushing boundaries, one issue at a time. If you're not tired of hearing about them yet, grab a copy of today's AdNews. more »

News Limited to shut Melbourne Custom Publishing unit

EXCLUSIVE: News Limited is to close its Melbourne custom publishing business. News Custom Publishing staff at the Melbourne office have been made redundant ahead of the closure at the end of May. more »

Greenpeace slams Seven and SBS, accuses Coke of 'buying up the internet'

Updated: Greenpeace has slammed Seven and SBS for banning its Coke ad. It has also complained that Coke has bought up Google ad words relating to recycling and may have even bought the word Greenpeace. more »

Hottest young talent win plaudits and trip to Cannes

2013 Cannes Young Lion winners

Young guns from 303Lowe, Cumminsross, DDB Sydney, and UM took the plaudits at the Australian Cannes Young Lions competition last night. Client-side winners came from AMP Capital and RAC Victoria. more »



latest comments

2:40PM "Thanks Tom. Would be good to get your view on all of this. Drop us a line if you get a sec."
Brendan Coyne on Viewability - coming t...
1:46PM ""Loaded" is an incorrect term to use in your definition. The ad's are loaded regardless of whether they are in..."
Tom Braybrook on Viewability - coming t...
1:08PM "Both retailers programs are not worth the plastic of the cards...I've met to meet someone who finds them worth..."
Pam on Coles trumps Woolies in loyalty ...

events (more»)

jobs ยป