Content marketing is still massively misunderstood, including by people in senior roles, and could fill...
Long-standing independent media agency Paykel Media has been acquired by Active International.
Australia's Monash University has appointed IPG Mediabrands’ digitally-led agency Reprise to lead its...
Optus has inked a deal with Twitter and YouTube allowing Australians to watch the UEFA Champion League...
Campbell Arnott's shift to a Publicis Power of One model has allowed for the brand to bypass agency...
Extension available for Media Agency and Media Campaign of the Year categories
The Australian Women’s Weekly has won the title of Australia’s most read magazine, according to the most...
Austin takes sole rein of the agency's creative leadership after the departures of co-ECDs Seamus...
This week there were changes at Nine, Initiative, Host/Havas and WPP.
SVOD and REA growth in Australia have been highlighted as significant revenue contributors in News...
The appointment ends GroupM’s partnership with RECMA, which previously was the only global research firm...
Despite the decline in total TV revenue, broadcast video on demand ad revenue continues to surge,...
Rebecca Drummond joined adland out of a passion to connect with people.
In repetitive page ads littered throughout newspapers today, Palmer urges readers to watch his TV ads...
Are old school behaviours and a few 'ratbags' bringing the OOH into disrepute? Or is the ACCC's...
Nescafe, Lurpak and Energizer join the big brands Havas has secured for its new business.
