Pacific Magazines has partnered with US publisher Meredith to officially launch wedding planning site My Wedding in the Australian market and offer local content.
The publishers have previously partnered on the Better Homes and Gardens brand, with this partnership seeing Pacific’s title Bride to Be joining forces with the My Wedding site to create an offering which aims to be “the most compelling and wide-reaching platform in the Australian wedding media space.”
In what is said to be a perfect marriage between two publishers, president and CEO of mywedding.com, Woody Pastorius told AdNews that while local couples have already been using the planning site, My Wedding hasn’t been able to offer localised content until now.
“Pacific Magazines has been producing an amazing bridal brand, Bride To Be, since 1968. Our two companies together literally complete the experience the bridal couple requires, providing them with a trusted guide on an exciting but complicated journey, supporting her with planning resources, access to local professionals and customised tools designed to bring her wedding vision to life,” Pastorius said.
The aim of this partnership, according to Pastorius, is to create a single brand that bridal couples think of and turn to to create a wedding and honeymoon experience. As well as creating a marketing solution for advertisers that ensures they will receive the very best return on their marketing resources.
“Together we can offer one solution across multiple platforms – from print to desktop to tablet to smartphone – creating the best possible experience for both,” he said.
Peter Zavecz, CEO of Pacific Magazines said that is relationship marks a major play for both parties in the $7.8 billion Australian wedding market.
“We are already Australia’s number one wedding brand. This new online venture cements our market leading position by seamlessly connecting users with suppliers and offering uniquely personalised wedding experiences, whilst offering advertisers exposure to motivated consumers at a pivotal life stage.
“This strategic partnership between Pacific Magazines and Meredith offers both parties a new and compelling opportunity to expand our reach and create additional value,” Zavecz added.
Over the last 13 years mywedding.com has expanded its global presence into the UK, Canadian and South African markets. Pastorius believes that the opportunity in Australia is significant.
“We will certainly see an immediate lift by combining our existing user base, but more exciting is that we are combining the very best offerings of two powerful brands, where we are truly better together.
“Mywedding.com is a global brand, and by joining with Pacific Magazines we can now provide a relevant and localised experience for the Australian and New Zealand bridal couple, whilst giving them access to ideas, resources and tools that transcends geography,” he said.
To mark the partnership in the style of a wedding, Zavecz and Pastorius joined to cut a ceremonious wedding cake (Pictured). Zavecz even wore white.
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