Outdoor media industry revenue down 35.4% for the half year to June

Chris Pash
By Chris Pash | 11 August 2020

Net media revenue for the out-of-home (OOH) industry in the half year to June was $289.1 million, down 35.4% from $447.3 million, compared to the same six months in 2019.

Categories:

  • Roadside Billboards (over and under 25 square metres) $129.7 million (2019: $176.8 million)
  • Roadside Other (street furniture, bus/tram externals,  (small format) $78.0 million (2019: $126.1 million)
  • Transport (including airports) $44.1 million (2019: $82.6 million)
  • Retail, Lifestyle and Other $37.3 million (2019:  $61.8 million)

Digital out-of-home (DOOH) revenue accounted for 55.7% of total net media revenue, an increase over the 54% for the same period last year. 

 

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