The most valuable person in advertising isn't Sir Marten Sorell, despite big bonuses, but instead French outdoor mogul Jean-Claude Decaux who has amassed $6.7 billion in net worth.
Forbes has published its yearly billionaires list, with the usual suspects lurking around the top.
Tech behemoth Bill Gates tops the list with a $79.2 billion net worth, with tech moguls and a slew of brands hovering in the top ten.
Zara honcho Amancio Ortega is worth $64.5 billion, while Christy and Jim Walton are worth are worth $41.7 billion and $40.6 billion respectively thanks to the Walton family dominant position at Walmart.
Representatives from Facebook, Apple, Lego, and BMW also made the list.
Liliane Bettencourt and her family grabbed another stake in L'Oreal over the past year, taking their stake to 33% and her personal net worth up to $40.1 billion.
Coming out on top of the advertisers was Jean-Claude Decaux, despite stepping down from the board of the advertising giant which bears his name in 2000.
The self-made man remains honourary chairman of the company.
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