Oracle's APAC strategy lead defects to rival Marketo

Pippa Chambers
By Pippa Chambers | 9 January 2018
Will Griffith

Senior Oracle exec Will Griffith has left the business for an MD role at rival Marketo.

Most recently, Sydney-based Griffith was Oracle's sales strategy APAC lead but, has also held roles at the firm such as regional VP for Oracle Marketing Cloud and regional director APAC.

Griffith replaces Marketo's Bill Binch who was Marketo APAC MD for just over a year. Griffith is responsible for growing the company's presence in Australia and New Zealand and will report into Marketo chief sales officer Eric Johnson.

While private company Marketo and New York Stock Exchange-listed Oracle both offer marketing cloud software options, Oracle takes aim at larger enterprises and Marketo is said to be suited for small to mid-sized businesses.

British Griffith moved under US multinational computer technology corporation Oracle in 2013 after the marketing software company he worked at in London, Eloqua, was acquired by Oracle in 2012, for US$810 million.

Johnson says with Griffith a the helm and his experience leading successful enterprise teams, knowledge of the local landscape and understanding of the challenges facing today’s chief marketing officers, he's the ideal addition.

“I am thrilled to join the Marketo ANZ team and help CMOs drive revenue and growth in the Engagement Economy,” Griffith says.

“Marketo has long been known for its championing of the marketing profession and customer-focused engagement solutions. I’m excited to be a part of the next phase of the Marketo journey.”

The marketing cloud space has been heating up over the last couple of years with the likes of Adobe, Oracle, Marketo and Salesforce ramping up their offerings, winning big business from the likes of Nike, HCF, Tourism Australia, T-Mobile and more.

While normally steady at the helm, compared to other industry sectors such as media and creative, could there me more industry job shake-ups hitting the marketing software giants?

See: Adobe Australia’s MD Chris Skelton exits.

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