Optus reveals World Cup broadcast deal with SBS

Josh McDonnell
By Josh McDonnell | 31 May 2018

Optus Sports is working with the same commercial partners as SBS in its coverage of the 2018 FIFA World Cup in Russia. 

Optus Sport is broadcasting all 64 games of World Cup while SBS will broadcast 25 games, including the Socceroos group fixtures with France, Denmark and Peru.

An Optus spokesperson told AdNews that both broadcasters would be working collaboratively on the event, entering a joint sales and commercial model.

"As we focus on programming, the sponsors identified in the SBS release are all working with Optus on a range of activations and will be integrated across the full range of Optus Sport platforms and programming," they said.

"This includes the two 24 hour Optus Sport channels, the exclusive Optus Sport programs such as From Russia with Love and Red Square Live and all 64 games, which will be shown on Optus Sport."

It has also launched its first campaign for the 2018 FIFA World Cup, with the telco offering non-customers the opportunity to sign up to the service on a monthly subscription basis.

Developed by creative agency 72andSunny, 'The Good, The Bad and The Beautiful’ celebrates the dramatic moments of the World Cup.

“This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage. Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all," Optus Sport MD product and marketing Ben White says.

“We wanted a campaign that captures the spirit of the game, but also the sheer entertainment value of the tournament for all fans."

Yesterday, AdNews reported that SBS had secured Adidas, TAB, Hyundai, Hisense and Mitre 10 as its broadcast partners for the World Cup. These companies partners aligned with Optus Sport's coverage of the event.

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