Optus hands business account to OgilvyOne

Rosie Baker
By Rosie Baker | 12 December 2014

Optus has appointed OgilvyOne to the Optus business account, following a competitive pitch.

The agency will support Optus Business across its customer and market communications.

In a statement the agency said it would be: “focussing on some key direct marketing initiatives in 2015 as part of its transformation into the broader technology space.”

David Caspari, VP products and ICT for Optus Business, said: “Throughout the tender process we saw a number of high quality presentations. OgilvyOne’s ability to apply strategic thinking in a fast changing technology environment coupled with their depth of understanding of the B2B sector were differentiators for us. We welcome them on board at what is an exciting time for our business.”

David Fox, CEO of Ogilvy Australia, said: “This appointment is a great opportunity for OgilvyOne, and we’re excited by the prospect of partnering with such a leading brand to help shift perceptions.  The OgilvyOne team can’t wait to get started."

OgilvyOne is part of Ogilvy Australia and the STW group.

Optus currently also has its direct marketing business out to pitch.

For more news:

Optus has named Sue Bailey interim CMO

Optus direct pitch down to six agencies

Optus earns tenfold ROI with first Facebook News Feed ads
 

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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

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