Optus aligns with Netflix

James McGrath
By James McGrath | 11 March 2015
Netflix show: House of Cards

Optus has joined Telstra in being a reselling agent for a subscription video on demand (SVOD) platform, in its case, it will offer six-month free trials to Netflix to new and recontracting customers.

The telecommunications company announced the deal this morning as part of a wider tie-up with the US SVOD giant, which includes unmetering Netflix under its fixed home broadband service.

Customers will be able to gain a six-month free subscription to the service when they sign up to a home broadband bundle, a postpaid mobile service, or a postpaid mobile broadband service on a 24-month contract.

It follows on from earlier deals done with the US SVOD giant, including putting Netflix into its Fetch TV offering, which iiNet and Optus customers will be able to access through a second generation set-top box.

It also mirrors a similar deal struck by Telstra and SVOD service Presto, with customers gaining trial subscriptions when they sign up for various Telstra products.

AdNews had previously hinted a further tie-up could be in the works between Netflix and Optus, and possibly other streaming services as well.

Meanwhile, the details of a tie-up between Fairfax-Nine SVOD platform Stan and Vodafone are not yet known, but it is thought to be in much the same vein as a deal struck between Vodafone and Spotify.

Under the terms of that deal, users are able to grab a premium subscription to Spotify as part of their monthly and pre-paid mobile phone services.

All telecommunications companies are seeking add-ons to their services to help retain and lure new customers.

Subscription video on demand services are seen as key to efforts to gain market share in a competitive marketplace, with customers lured to the extra offerings as part of the consideration in signing up with one telecommunications company over another.

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