Ooh!Media has continued to implement further structural changes as the company progresses with the integration of the Commute by Ooh! business (formerly Adshel), resulting in the exit of group revenue director ANZ Phil Eastwood.
The changes come as the business looks for ways to align with the company’s long-term "customer-centric" strategy to drive continued growth.
According to Eastwood, he has decided to take the opportunity to leave Ooh! and spend more time with his family after years of commuting in the role.
"The last 6 years has been a great learning curve and I am immensely proud of the part I have played in setting the business up for long term growth and success," Eastwood said.
As a result of Eastwood’s departure and the need for there to be a "strong and dedicated" focus on both the Australian and New Zealand markets, the revenue director role will focus on Australia only.
A national revenue director for Australia has been created, which will be filled by Sean Rigby, under national sales director Tim Murphy who will now report directly into Ooh! chief customer officer David Scribner.
Also reporting to Murphy will be the state sales directors, who in the move to a state based only sales structure, will have accountability for agency and direct sales in their state.
In the New Zealand market, the team will continue to be led by GM Nick Vile with sales director Ben Gibbs having full responsibility for New Zealand revenue and trading negotiations.
Ooh! CEO Brendon Cook thanked Eastwood for the "dedication and energy" he had put into his six-year tenure.
“He is incredibly well respected in the industry and the business, and his drive and relationships have been a large contributor to our sales success over that time, including 26% increase in revenue in 2018," Cook said.
Following the rebrand of Adshel, former boss Mike Tyquin departed the business following the appointment of a new executive leadership team set to take the post-acquisition business forward.
Well-known chief revenue officer David Roddick also exited, after 4.5 years in the role, as well as chief marketing officer Michaela Chan.
Last week, Ooh! also announced it was is set to make a bigger push for a slice of the Western Australia (WA) market by setting up a new dedicated Perth office.
The local team will be headed up by Media Tonic director Mark Treasure, who for the past eight years has been managing Ooh’s offering in the state under its representation agreement with Media Tonic.
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