Ooh!Media completes Adshel rebrand

Josh McDonnell
By Josh McDonnell | 10 December 2018

Ooh!Media has revealed it has completed the rebrand of the recently acquired Adshel brand, renaming the out-of-home (OOH) furniture assets Commute by Ooh!.

As part of the merger, which saw Ooh! acquire Adshel earlier this year for $570 million, the business says it now reaches 90% of the Australian population.

Products within the newly created Commute by Ooh offering are made up of street furniture, rail, live (digital OOH screens) and immerse - the businesses conceptual creative formats division.

Ooh!Media CEO Brendon Cook said with the integration and re-brand of Adshel assets to Commute by oOh!, the company’s focus will be on "demonstrating the powerful proposition" it can offer advertisers.

“Our long-term strategy is to offer a diverse portfolio of media and advertising opportunities to reach the right audiences, at the right time, with contextually relevant creative,” Cook said.

“With the added environments, we can help brands reach their audiences where ever they are; be it while they are commuting - either by road, air or rail - shopping, at work, studying, having a coffee or out to be entertained.

“This is underpinned by powerful audience data for each of our sites and an integrated content offering. What’s more out of home has proven to be one of the top performing mediums when it comes to driving a positive return on investment."

Cook added that the combined assets within the new business would also leave OOH sector in a good position to drive overall industry media spend to 10% in 2019.

Commute now joins Ooh's other outdoor assets including road, fly, retail, edge (experiential marketing), locate (place based media) and the company's content platforms led by Junkee.

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