One Roof Agency opens its doors

By Paige Murphy | 5 February 2020

Contemporary communications consultancy One Roof Agency has opened its doors.

The agency was founded by senior practitioner and global communications measurement advocate Shelley Hammond.

Its services include storytelling and media relations, social media and digital marketing, activations and live experiences, plus sponsorship and asset leveraging.

Joining Hammond on the team is creative earned media specialist Emma Catchpole who has been appointed as as client director.

Also on the team is operations director Kerrie Holien, who joins from Target's head office and Ben Gawley who leads the trade and live experiences division as project director responsible for the production and delivery of event and activation builds.

Account executive Dannielle Murray and social media consultant Caiti Beattie round out the growing team.

The agency is already working with clients including Almond Breeze, Barista Blend, Baristas For Baristas, Noego Coffee, Magpiette and Equinity Technology with two new major business wins yet to be announced.

Hammond says when needed the business will partner with complementary agencies to deliver work for clients across the earned, owned and paid media mix.

“We set out to bring the best skills and expertise home, under one roof,” Hammond says.

“We have our core focus areas we specialise in, plus a network of agency mates doing stellar work, so we bring those smarts together to co-create impactful solutions – effective collaboration certainly isn’t a new concept, but we really embrace it."

Daylight Agency still remains Almond Breeze's creative agency of record.

“Having launched the Almond Breeze brand in Australia seven years ago and having proudly built it to become the fastest-growing in the category, we made a decision late last year to focus our expertise and resources on the high-end strategic and creative work for the brand moving forward," a spokesperson from Daylight Agency says.

"We remain agency of record in this regard.”

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