OMD retains Beiserdorf after competitive pitch

Arvind Hickman
By Arvind Hickman | 6 November 2017
Nivea's skin care range.

OMD has been retained as Beiersdorf’s media agency following a three-month competitive pitch.

The international skin care company with globally leading brands such as Nivea, Nivea Men and Elastoplast. They have been a partner of OMD for over 14 years.

“We are thrilled to be continuing our partnership with Beiersdorf," OMD Australia chief executive Aimee Buchanan said. "We have worked together for over a decade and produced work that has driven consistent growth for their business. Our partnership has continued to evolve and we are really excited about our future.”

Julia Braun, general manager of marketing at Beiersdorf Australia, added: “We are delighted to continue our partnership with OMD. They demonstrated their outstanding knowledge of our industry and passion for our business, proving they are the right partner to lead our business forward.”

OMD also recently added Simplot, whose brands include Birds Eye, John West, Leggo’s and Edgell.

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