Full-service agency 303Lowe has lured OMD's national head of strategy Gavin Gibson to lead the integrated media offering at the agency following a restructure of its media division.
Gibson's role at 303Lowe will be national across both the Sydney and Perth offices and will see him tasked with boosting 303Lowe's integrated communications offering. He will replace current national head of media Steve Sinha who is leaving the business after joining in November last year.
Gibson has been with OMD since September 2013 and was responsible for the agency’s strategic planning divisions. Prior to his role there, Gibson was HTC vice president global marketing based at the brand’s headquarters in Taiwan and has held strategic planning roles for OMD in its Hong Kong and Singapore offices.
303Lowe CEO Nick Cleaver said the addition of Gibson will “supercharge” its full service offering.
“Better campaign ideas come from harnessing insights born from the consumer, brand and media landscape,” Cleaver said.
“His strengths and experience across programmatic, data, social and digital will also boost our capabilities and enable us to continue investing heavily in these areas.
“His arrival will enable us to supercharge our full service offering and ensure all of our campaigns are planned and created utilising brand, channel and digital behavioural insights.”
It follows the announcement yesterday that 303Lowe had hired 15 new people to the agency following a spate of new business wins such as Audi and Macquarie University.
Newcomers include Rebecca Day as chief financial officer, Daniela Altiparmakova as account director and James Lammert as business director.
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