OMD Australia has been named AdNews Agency of the Year.
At a live-streamed event, the agency picked up a string of awards including Media Agency of the Year presented by PubMatic and the Media Campaign of the Year.
The top accolade was accepted by Aimee Buchanan, CEO of OMD Australia.
"I am so proud of the agency," she told a small gathering in Sydney and an audience watching via live stream.
"I walk in there every day and I feel incredibly proud to lead such a team and work with, I would argue, some of the best planners in the country.
"To all OMDers out there, you guys bloody rock."
Judges: “OMD demonstrated measurable growth off a high base without compromising on people and culture – or their existing client relationships. They represent the whole package for media agency of the year.”
In the Media Campaign of the Year award, OMD won with MacDonald’s Australia's Macca’s Monopoly – Playing to WIN!
Judges: “This entry demonstrated a deep understanding of the audience, it not only understood the issue but translated it into messaging opportunities and actionable media execution – which took this campaign to the next level! The results speak for themselves – Extraordinary!”
OMD also won Best Use of Data in Planning with MacDonald’s Australia's Macca’s Monopoly – Playing to WIN!
The judges felt this entry displayed an excellence in data and a tech solution, which drove tangible results.
They said: “Being able to reinvigorate a long established game with clever geo targeting and wide use of media.”
The full list of winners is HERE.
AdNews is delighted to partner with Google, PubMatic, Outdoor Media Association, SpotX, NOVA Entertainment, IVE and Adstream for the AdNews Agency of the Year. AdNews would also like to thank Andrew Sherman, founder and CEO of The Transition Coach, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions.
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