Ogilvy Melbourne makes raft of senior hires

Paige Murphy
By Paige Murphy | 17 February 2020
 
L to R: Zac Martin, Danielle Etzin, Patrick Trethowan and Lee Phillips.

Ogilvy Melbourne has announced a series of new senior appointments.

The hires include Danielle Etzin, who joins as group account director, Zac Martin who joins as senior planner and senior creative team Lee Phillips and Patrick Trethowan.

"Last year was a big year of growth for us, so it’s important we not only have the right team for the work right now, but the strongest team for what’s coming next," Ogilvy Melbourne managing director Gavin MacMillan says.

"We are extremely happy to be able to announce these new appointments. They are all great people, with fantastic skills, who are all on top of their game.”

Etzin brings almost 18 years’ experience in Australia, the UK and Switzerland, holding senior roles for agencies including Saatchi & Saatchi, BWM, CHE and Cummins&Partners.

She has worked with brands including AGL, Jeep, Phillips, P&G, Novartis, Simplot and Toyota, and also has extensive banking and finance experience having worked with Barclay’s, UBP and TreeTop Private Banking.

“Ogilvy is an iconic brand building agency. However, I’ve been inspired in recent years by its digital capabilities and ability to help brands deliver on the entire customer experience," Etzin says.

"I am excited to be on board working with an excellent team and helping my clients to grow their brands and businesses."

Martin began his career at George Patterson Y&R and then Cummins&Partners. He then spent two years freelancing before finally being lured to Ogilvy.

He has developed strategy for Asahi, CGU, Honda, ME Bank, Schweppes, Specsavers, Deakin University, NAB, and more.

“I had the opportunity to work with Zac before and I’ve always admired his clear thinking, enthusiasm for great creative and his entrepreneurial spirit," Ogilvy Melbourne head of strategy and planning Virginia Pracht says.

"We are so pleased to have him on board.”

Lee Phillips and Pat Trethowan have joined forces as a senior creative team after individual stints at Leo Burnett, M&C Saatchi, McCann and JWT, creating award winning work for category leaders such as BIC, Bonds, L’Oreal, Metro, Slurpee, SPC and TAC, among others.

“I’ve been following everyone’s progress through the years and I’m thrilled they’ve all chosen Ogilvy to take the next step up in their careers," Ogilvy Melbourne executive creative director David Ponce de Leon says.

"They’ve wasted no time rolling up their sleeves with some big work for big brands, so watch this space."

Ogilvy Melbourne has also made additional new hires across account service, strategy and creative.

“We are tremendously excited about what this outstanding group of individuals can help us achieve for our clients and their brands," MacMillan says.

"It’s a great way to start the year."

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