NRL and AFL grand finals deliver traffic boost to sports sites

By AdNews | 14 October 2018

The sports webpages of news sites reported huge spikes in traffic on the days of the NRL and AFL grand finals, Nielsen Digital Content ratings has revealed.

On 29 September, sports sites on average reported a 44% higher audience on the AFL grand final day than they had seen on other days during the month. On NRL grand final day, sports sites reported a 37% higher audience than normal.

The spikes reveal the power of major sports events to drive traffic on news sites.

Seven's coverage of the AFL decider attracted 3.38 million national viewers, while Nine's NRL decider drew 3.03 million viewers.

In terms of the monthly audience figures, news.com.au was the top news entity (9.4 million unique users), followed by nine.com.au (8.4 million) and ABC News Websites (8.1 million). Fourth place was taken out by the Daily Mail (6.0 million), followed by Yahoo7 (4.4 million) and The Guardian (3.8 million).

Readers spent the most time on the ABC’s news websites, spending 27 minutes and 45 seconds on average (see full results below).

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