'Not every brand needs to be on Snapchat' - Media Summit taster

By AdNews | 16 May 2016

AdNews’ Media Summit kicks off on 19 May with a top line of the industry’s smartest thinkers.

The clip below gives you a taste of what is to come at the Media Summit, with AdNews editor Rosie Baker and Meat and Livestock Australia’s group marketing manager, Andrew Howie discuss a few of the hot topics on the line-up.

Howie talks on the changing and fragmented media landscape, the biggest complexities facing advertisers and how to cut through the distractions.

Howie says: “Not every brand has a role to play on social media. It’s important to understand what that social media channel can offer you brand. Just because millennials are in to Periscope or Snapchat, doesn’t mean you have the right to be on that channel. If you get it wrong, you can get in a lot of trouble.”

See more about the Media Summit line-up and the speakers:

The Future of Media

How will media be bought and transacted in the next few years? What will the role of the agency look like in an increasingly data-led automated industry? Does there need to be major change in the structure of how agencies operate?

The Investment Landscape

Where is the money going? Will digital advertising continue its rapid march and displace traditional media as the dominant channel? How is the paid, owned and earned ecosystem evolving and what platforms should brands invest in?

Obsession and Fear = Creative Edge

Is obsession and fear the only way to be truly creative in a digital world? What will be the key to success in creating brilliant creative experiences? How should brands approach the need to be edgy, different, and across new channels?

The Digital Reality Check

The rise of programmatic and data-driven advertising has quickly transformed how all players in the industry engage with consumers. Adblocking and viewability are hitting the headlines. What are the real threats to the digital world?

The Collision of Digital and Television

Digital is the new television and it wants those TV ad budgets. How will desktop and mobile video challenge the largest screen in the home? Will programmatic software take a hold in the linear television market, and what threat does the SVOD market provide? Can the TV networks navigate their way through a fragmented landscape and manage the Internet video boom?

Videology CEO Scott Ferber is also speaking at the Media Summit. Check out this video of him speaking on programmatic.

Other Media Summit speakers, including Dr Karen Nelson-Field and Steve Coll, will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying five tickets or more earns you a discount.

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