No big pay rises ahead for marketers - Hays salary guide

Sarah Homewood
By Sarah Homewood | 2 June 2016

Marketers aren't set for a big payrise anytime soon, according to the latest Hays salary survey.

The 2016 guide also encourages marketers to be content creators rather than leaning on their agencies if they want to add value to their brands and in turn boost their wages.

If making more is on the top of your mind, unsurprisely digital skills are key, with Hays saying that due to the desire from brands to have strong digital skill sets in their marketing teams, digital and data capbailties will impact hiring and salaries for the rest of the year.

When it comes to the greater marketing profession, just 22% can expect a salary increase of 3% or more in their next review, with 66% of marketers set to receive an increase of less than 3%. The final 12% will receive no increase.

Senior regional director of Hays Marketing, Peter Noblet, says: “The job market is strong for marketing and communications talent, but it’s clear that employers remain reluctant to offer substantial increases unless absolutely necessary to secure candidates with skills in high demand and short supply.”

The survey also says companies are looking to win market share by improving their customer experience but need the right talent in house to lead this push. As a result, employers have high expectations when recruiting new marketing talent to ensure their preferred candidate knows how to harness the power of digital to achieve a deeper interaction with customers.

Overall it hasn't been a good finacial year for employee's pay packets, with Hays also revealing that over the last year 16% of employers offered no salary increases. Those who did receive a salary increase found that their wallets were not that much heavier. 58% received an increase of less than 3%, 20% saw their pay increase from 3 to 6%, and a lucky 6% received an increase of 6% or more.

This survey reflects what the Robert Walters 2016 Global Salary Survey indicated earlier in the year, which was that those in marketing would most likely see modest pay rises through out the year, unless marketeers possessed certain desirable skill sets.

The Hays Salary Guide is based on a survey of 2,752 organisations, representing over 2.6 million (2,686,179) employees

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus