Nine's reality darling beats Seven's MKR – for first time in three years

Pippa Chambers
By Pippa Chambers | 15 February 2017

It's taken three years since it was knocked off its perch, but Nine's Married at First Sight has overtaken Seven's My Kitchen Rules, according to OzTam's average metro viewers.

For the first time since April 2014, when the finale of The Block Fans v Faves aired, Channel Nine has beaten Seven's My Kitchen Rules.

Last night the reality show, in which couples tie the knot as soon as they first meet, scooped the number one program across the five cities with key demographics 25-54, 18-49, 16-39. 

Granted, it was a close call. It reached a five city high of 1.024 million metro viewers, compared to Seven's 1.023 million metro viewers.

On Sunday, the show came within a whisker of beating Seven's cooking show having secured wins in all of the key demos, but now, it takes the cake having won total audience.

Nine says Married at First Sight now has the record of the most streamed program in OzTAM history, with episode seven currently achieving a video player measurement (VPM) of 117,000, which it says surpasses the record previously held by The Bachelor with a VPM of 108,000.

 Data © OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus