Nine’s Pedestrian Group and Mi9 partner to reach NZ advertisers

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 7 August 2020
 

Nine is linking up Pedestrian Group with its digital division Mi9 New Zealand to give brands in the region the opportunity to advertise across its portfolio. 

As part of the partnership, Mi9 New Zealand will be representing Pedestrian Group in the market, offering clients the chance to work with publications including Pedestrian, Business Insider, Kotaku Australia and Popsugar Australia. 

“Mi9 are the natural partner for us in New Zealand,” says Matt Rowley, Pedestrian Group CEO. 

“As part of the Nine family they understand the power of the Pedestrian Group brands and the premium commercial inventory that they create. It’s a pleasure to be working with the Mi9 team.” 

Pedestrian Group joins other Mi9 New Zealand partners such as Microsoft, Dailymotion and ViacomCBS, building on the division's extensive suite of digital properties, which it says includes more than 2.1 million desktop users across Microsoft News, Outlook.com, MTV, Comedy Central, Nickelodeon, Nick Jr. and Dailymotion.

The tie-up comes as Mi9 New Zealand reveals a new brand identity designed to reflect the company’s position as a digitally led, future-focused New Zealand brand.

“Revealing a new brand that epitomises opportunity, it seems fitting to launch an exciting new partnership with Australian youth publisher, and Nine sibling, Pedestrian Group at the same time,” says Rhys Heron, Mi9 MD.

“Pedestrian Group’s titles Business Insider Australia, Pedestrian.tv, Gizmodo Australia, Lifehacker Australia, Kotaku Australia and POPSUGAR Australia exude a bold energy and dynamism that we’re excited to welcome into our portfolio, and their New Zealand audiences will complement and enhance our established local partnerships with Microsoft, Dailymotion and ViacomCBS.”

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