Nine poaches top programmatic talent to lead NZ operation

Josh McDonnell
By Josh McDonnell | 1 February 2019

Nine subsidiary Mi9 New Zealand has poached top programmatic talent Jonathan Devereux to take on the role of programmatic manager within the business.

Devereux will manage Mi9’s programmatic offering and provide operational support to the sales team, clients and partners to ensure the continued growth of programmatic revenue.

He joins Mi9 from Kiwi Premium Ad Exchange, a programmatic-focused consortium of New Zealand publishers, where he was the exchange’s performance manager.

“Jonathan is an excellent addition to our team. He is one of the most experienced programmatic managers in the market,” Mi9 NZ managing director Rhys Heron said.

Mi9 acts as Nine's digital business in New Zealand, reaching more than two million New Zealanders each month and offers digital advertising solutions across Microsoft and Viacom properties.

It represents premium international publishers including MSN NZ, Outlook.com, MTV, Comedy Central, Nickelodeon, Nick Jr, and Dailymotion including desktop, video, mobile and native advertising formats.

“I’m thrilled to be joining Mi9 and to be working across so many excellent premium publishers which provide a recognised, high-quality safe environment for our clients to advertise,” Devereux said.

Locally this week, Nine landed the first blow in the yearly ratings race, with the launch of Married at First Sight drawing an audience over over one million, contributing to the lowest debut ratings for MKR in its 10 year history.

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