Australia’s two big newspaper publishers, News Corp Australia and Nine, have ended their distribution contracts with newsagents across Sydney.
Distribution companies will be used to deliver newspapers.
The move is all about better access to reader data, which they didn't get from newsagents.
News Corp initially decided in July to employ a single distributor for Sydney metropolitan areas, excluding the CBD, which will start next year.
"We're moving to a new distribution model to better engage with and improve our customers' experience,” a News Corp spokesperson says.
“This followed an extensive 18-month industry consultation with newsagencies across NSW."
Nine has now followed, engaging two distributors, National Distribution Services Pty Ltd and News Emporium Pty Ltd, Sydney, also excluding the CBD, starting early nexy year.
“Nine has assessed options for a consolidated distribution model for the Sydney metropolitan area in a move designed to ensure continuity of supply to its customers,” a Nine spokesperson says.
“Nine believes consolidation across retail and home delivery territories was required to sustain the delivery of The Sydney Morning Herald, The Sun-Herald and The Australian Financial Review to our customers and retailers across Sydney.”
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