Nielsen: The penetration of smart speakers in Australia

By Chris Pash | 17 September 2019
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Smart speakers are still an emerging technology in Australia with 14% of Australians (2.9 million) owning one, according to research by Nielsen.

Only a quarter of those owning one use it every day. 

Of those who have smart speakers, 79% choose Google Home, followed by Amazon Echo (7%) and Apple Home Pod (3%).

Here's what they use smart speakers for:

smart speakers

 

Nielsen says marketers and brands should be considering how they can add smart speakers into their toolkit to reach consumers.  

Despite smart speakers’ vast capabilities, the top three uses for smart speakers are listening to music, weather updates and setting alarms. 

"Whilst these tasks sound simple, there are commercial opportunities for marketers," says Nielsen.

"Overall, the growing adoption of smart speakers is a trend to keep tabs on."

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