News

Keep abreast of the latest advertising, media and marketing news in Australia.
NOTE: Articles are archived 5 days after being published online. They are then only available to AdNews subscribers in the Archives section. Subscribe to AdNews

Fairfax Metro Media introduces holistic audience reporting

10 Feb 2012

Fairfax Media Metro Division has moved to buck negative sentiment about declining circulation with a holistic audience report that shows increases in online, mobile and tablet audiences. more »

Air NZ takes off on branded adventure

10 Feb 2012

Air New Zealand will launch a branded-content campaign via a reality series narrated by Kiwi comedian Rhys Darby, best known for his role as Murray in Flight of the Conchords. more »

Lavender behind the wheel for RAA

10 Feb 2012

South Australian roadside services and insurance brand Royal Automobile Association (RAA) has appointed Lavender as its first direct marketing agency. more »

AdNews Agency of the Year Awards campaign finalists revealed

10 Feb 2012

Judging for all AdNews Agency of the Year Awards categories has now been completed, with Clemenger agencies still taking out the most finalist nominations. more »

Lachlan Murdoch appointed Ten chairman

10 Feb 2012

Ten Network Holdings has appointed Lachlan Murdoch, formerly the company's interim chief executive, as chairman, replacing Brian Long. more »

EDITOR'S LETTER: Roll up, roll up! The media circus is in town

10 Feb 2012

The media is front-page news in 2012, but don't expect the trend to go away any time soon. more »

Magazines hit hard again

10 Feb 2012

The December-half circulation results will bring disappointment for many publishers, with an overall year-on-year decline of 5.6% for the six months to December 2011. more »

News Limited wins circulation battle with Fairfax

10 Feb 2012

The print industry posted another quarter of decline, but News Limited's The Australian had reason to cheer. more »

Leo Burnett switching on NBN

10 Feb 2012

NBN Co is working with Leo Burnett Sydney in a creative capacity, as part of its attempts to sell the multi-billion dollar project to the Australian public. more »

Nestle finds replacement for Alwill

10 Feb 2012

Nestle has found a replacement for high-profile marketing boss Ian Alwill, appointing Standard Chartered Bank Singapore’s global head of marketing and brand development David Morgan. more »