Lou Barrett, News Corp Australia’s managing director of national sales, today announced a series of innovations to the company’s digital offering.
“There’s a huge amount of innovation being driven in our business, increasing the value and expertise in our data and digital offering to provide strong, measurable results for our clients and partners,” she says.
At Decoded, news’ second virtual marketing event for advertising, marketing and media executives, Barrett outlined:
Targeted Time in View: Australian first allowing advertisers to buy blocks of time with their target consumer through News’ inventory on a cost-per-hour basis, guaranteeing quality attention in front of the people they want to buy or use their product or service.
Lead Generation: A new ad product with quick and easy lead capture without consumers having to leave the page or content they’re engaged in on News Corp Australia’s digital network.
Shop Centre: An end-to-end e-commerce management solution run by News Xtend taking the hassle out of managing multiple marketplaces for retailers and their e-commerce offering, from storefront setup, product inventory and advertising to drive sales in critical digital marketplaces including Amazon, eBay, Facebook, Google Shop and Shopify.
She also announced enhancements to News Connect, which launched in 2015 and is now the most advanced data marketing platform in Australia, including campaign analytics and product booking that improves the user experience and delivers greater reporting effectiveness.
“Driving real cut through is a major concern for every client we talk to, there’s plenty of noise out there, and they need to make sure their message is heard loud and clear,” Barrett says.
“The strategic digital and data solutions launched today are all designed to grow our clients’ businesses.
“They are built on insights and advice, strategy, audience segmentation and creative advertising solutions and messages that are audience-led and they’re delivered in premium environments that consumers trust.
“We are committed to helping our clients gain and retain the attention of their target customers, ensuring their awareness, building their consideration and driving them to action.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.