News Corp's 2019 showcase has 24 media and marketing initiatives

By Chris Pash | 19 March 2019
News Corp CEO Michael Miller at the Come Together event 2016

News Corp Australia has launched Come Together 2019 with 24 media and marketing initiatives across data, audio, video and commercial partnerships announced.

The annual showcase, in a custom built airport lounge in Sydney, highlights innovation across the key categories of food, sport, travel, prestige and local communities.

The categories, created by News’ digital content marketing agency, Suddenly, are titled; Food is Life; Sportopia; Escapism; The Art of Influence; and Love Where They Live.

“We are taking clients on a journey of exploration to show the new products we have created to deliver more effective campaign results," says Michael Miller, executive chairman.

"By combining the smarts of data and technology, with the creativity of our trusted content, we are showing clients how they can work with us and our engaged audiences, to deliver better outcomes for their brands." 

As part of the 24 initiatives, News Corp announced greater sales collaboration with MCN.

Lou Barrett, managing director national sales, says Newsamp, the company’s integrated client solutions capability, will now partner with MCN to trial the inclusion of Foxtel, FOX SPORTS and Sky News to deliver an all-of-business solution.

“With dedicated specialists embedded in Newsamp’s offering, clients will now receive the most highly integrated and creative multimedia campaigns,” Barrett says.

Some of the initiatives launched at Come Together 2019:

UnrulyEQ+: A revolutionary new data-powered tool, offering unparalleled levels of consumer insights, which combines the depth of proprietary emotional data from video platform Unruly, and the breadth of audience targeting platform, News Connect.

NewsCast: A portfolio of new podcast series’ each with commercial partnership opportunities. The podcasts will be devoted to sport, travel, food, fashion and true crime, produced, marketed and distributed by high profile talent drawn from News Corp’s diverse businesses.

Code Block: In sport, for the first time, an opportunity to secure category exclusivity across News Corp Publishing for its coverage of a chosen sports code including AFL, NRL, cricket, motorsport and racing. Clients can block News Corp’s coverage of a season or one of the many big sporting events

Vogue VIP: As part of Vogue’s Diamond Year celebrations, it will launcha market-first membership program offering subscribers access to exclusive benefits, experiences, offers and content.

News Connect: An expanded catalogue of News Connect customers, incorporating the key categories of food (Food Connect); travel (Escape Connect); sport (Fan Connect) and communities (Local Connect), and prestige (Prestige Connect)

News Connect SelfServe: A new self-serve targeted digital booking capability for clients.

The Escape Marketplace: A new product that will allow consumers to move from inspiration to transaction with travel products on escape.com.au.

Escape-a-thon: An online travel sale in June 2019 -- a massive three-day flash sale of exclusive travel deals, marketed across the entire News Corp network.

Digital Kitchen: One supercharged digital platform with the most powerful digital food brands -- Taste, Delicious, Best Recipes and Kidspot Kitchen -- offering category exclusive partnerships and integration of consumer brands.

Recipe Rebrand: The opportunity to block out the competition by inserting brands in up to 100,000 recipes across the entire Food network.

Trusted By… A new short-form video offering from Suddenly Productions which leverages the trust in News Corp’s brands to endorse clients’ brands.

News Corp also annoucned two new strategic partnerships for News Connect: Skyscanner - one of the world’s largest travel search companies; and Near - one of the world’s most sophisticated geo-targeting companies.

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