News Corp Australia is looking to pull in a fresh wave of advertisers with a new package wrapped around its 'Confidential' editorial brand, running nationally across print and online.
The media group has completed the national digital roll-out of 'Confidential' content with the arrival of PN Confidential on PerthNow.
'Confidential' has been a fixture in various print papers including The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser for some time. However, the celebrity and gossip-focused content is now published in each of Australia's cities on related digital channels.
News Corp sales teams, national and local, will be working on the new proposition, which includes opportunities for partnerships such as product integration, 'click to buy' options within picture galleries and stories, native advertising, sponsored content and video display integration all on offer.
News Corp group director, sales, Fiorella Di Santo said: “Confidential’s national roll-out gives advertisers a powerful, multi-platform entertainment destination. The brand’s foray, not only across the country, but digitally too means that we are able to ‘own’ the entertainment conversation throughout the day through interactive and highly visual content.”
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