News Corp Australia, with a monthly travel audience of more than 5.4 million, today unveiled a travel campaign -- Australia Go and Get It - Safe Escapes 20/21.
The national campaign launching on Sunday, September 27, is led by travel media brand Escape, The Australian and news.com.au, and with support across the daily and weekend metros and network travel environments.
The aim of the Australia Go and Get It campaign is to inspire consumers to go and live their dream for the summer ahead.
“News Corp Australia is committed to supporting the travel industry and investing in the category," says Fiona Nilsson, managing director, food and travel.
"We are launching this company-wide domestic travel initiative across our entire ecosystem to provide consumers with the inspiration, confidence, guidance and assurance to travel once again, when it is safe to do so.
“It’s a rally cry calling upon all Australians to come together in solidarity and support their country, travel industry and local businesses. It’s about rediscovering what's in their own backyard, to explore and get back out there.”
Australia Go and Get It launches with hyper-local covers and content in Escape in The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD) and The Sunday Mail (SA), which is a first for the brand.
As part of the campaign, #EscapeSnaps will launch on Sunday, October 4, calling on consumers to share a photo of their favourite holiday spots, and help the rest of Australia discover somewhere new.
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