News Corp introduces cross-title membership and reward scheme

By Rosie Baker | 29 April 2014

News Corp is introducing a membership and reward scheme across its portfolio of newspaper titles to offer readers access to content from its online papers through a personalised hub.

The publisher claims to have 200,000 digital subscribers and is hoping to encourage more readers to consume more content across its digital platforms as well as combine online access with the physical paper.

Readers who subscribe to its metropolitan titles will become members of the News+ scheme and have access to a digital hub called My News that allows users to personalise the content they are interested in across News Corp's news sites on desktop, mobile and tablet.

Members can save content to read later on any device and set favourite sections for faster, easier access to content that interests them.

They will also be able to take on the +Rewards scheme, which offers complimentary digital magazine subscriptions to NewsLifeMedia titles including Vogue, complimentary music streaming through Rdio and cinema tickets.

Earlier this year Damian Eales, outlined to AdNews the publisher's plans to switch from a subscription to a membership model that would offer readers benefits, services and rewards as well as access to content across its newspaper brands.

At the time he told AdNews: “As an organisation we're very much moving from a transactional relationship with customers where we're selling an individual newspaper [to a customer] to a membership type relationship where we're providing that customer with content not just via our newspaper but also through the consumption of content be it online, tablet or mobile."

The Daily Telegraph and Herald Sun are the first papers to reveal new look websites and membership program and it will roll out to News Corp's other mastheads including The Advertiser and Courier Mail and next week.

News Corp Australia’s chief operating officer Peter Tonagh said: “While we are absolutely delighted to have passed the 200,000 digital subscriptions mark, we take nothing for granted and continue to improve our product offering and add even more value for our members.

“The latest iteration of our digital suite will deliver what our customers want – more relevant and richer content, published more often throughout the day, on whichever device they prefer.

Digital subscriptions start at $2.50 per week as an initial half price promotion, and can be bundled with discounted at home delivery of the physical paper either at weekends or every day.

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