News Corp eyes Fox Sports and Foxtel tie up

By AdNews | 21 March 2016
 

Foxtel and Fox Sports could be merged together, as News Corp eyes the benefits of having one competitive subscription powerhouse.

According to reports in The Australian, News Corp, which owns 100% of Fox Sports and 50% of Foxtel is considering consolidating the two brands creating a larger broadcaster with more ability to invest in sports rights and compete with other services in the market.

The remainder of Foxtel is owned by Telstra, who is rumoured to be looking at divesting much of its stake in the business, as it looks to concentrate on technology.

The rumours come as Foxtel welcomes a new CEO as Richard Freudenstein steps down and is replaced by News Corp's Peter Tonagh. The network is also expected to shortly name a successor to current marketing director Ed Smith who is leaving to relocate to Europe.

Foxtel also unveiled a new brand platform yesterday, marking a clear delineation between sports and entertainment. The new platform, 'Make it Yours' sees Foxtel promote the benefits of its platforms – content and ease of use – over other considerations like price.

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