News.com.au has toppled smh.com.au to take back the top spot in the Nielsen Online Ratings.
The latest numbers show News.com.au attracted a unique audience of 3.69 million to its site during November 2014, overtaking smh.com.au which has held the top spot for the past three months.
Smh.com.au drew an audience of 3.47 million this month, falling from an audience of 3.82 million in October.
It isn't all bad for the Fairfax mastheads, with The Age moving from eighth to sixth spot with a unique audience of 2.35 million.
The Daily Mail's audience continues to grow, with this site reaching a unique audience of 2.51 million this month, up from 2.44 million in October.
The Guardian's unique audience however fell from 2.08 million in October to 1.90 million this month.
When it comes to time spent on site, Yahoo!7 reported the biggest gains in the current events and global news category. Its time on site was up this month by 27% to 33 minutes, from 26 minutes the prior month. Followed by The Guardian up 12% to 40 minutes. The 9 News site has jumped up 11% to 49 minutes.
News.com.au retained the top spot in the time spent metric for November 2014, followed by The Age.
This month is also the first month that msn.com's Australian homepage appeared in the Nielsen online measurement. The msn.com homepage recorded a total unique audience of 2.60 million people for November 2014.
See the numbers for yourself below:
For more news:
smh.com.au tops Nielsen online ratings, again
Media Wrap: MediaCom allegations continue; Nielsen under pressure over inaccurate TV data; Ten needs to sell
IAB cross-platform measurement to be ready by July
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