News Bulletin: Zenith names GM, Adidas shifts from TV; Snap and AFL sign deal

By AdNews | 20 March 2017

Adidas steps back from TV

Adidas is changing its advertising strategy to align itself more with younger consumers. The change will see the sporting brand pulling advertising out of TV, instead having a larger focus on digital engagement. It is hoped that by doing so, Adidas will have quadrupled its e-commerce revenues by 2020. Chief executive officer Kasper Rorsted, who took over the company last year, is said to be placing digital retail sales at the centre of his overhaul strategy, which will see a revenue growth of $1billion euros in 2016 to $4.25b euros by 2020.

Snap Inc and AFL sign multi-year deal

Snap Inc, the owner of Snapchat, has signed a multi-year deal with the Australian Football League to produce “Our Stories” for the teams and competition across the season, according to the AFR. The crux of the deal is understood to be based on advertising revenue share. In it, Snapchat Our Stories will be put together by Snap, stitching together fan, athlete and league messages into one video. Each home stadium will also have geofilters. The new deal follows one-off partnerships between Snap and the sporting body during last year’s grand final, the women’s season opener and a preview of this year’s men’s season. 

Zenith promotes Megan Kay to GM of Zenith Melbourne

Zenith Australia has promoted Megan Kay to general manager of Zenith Melbourne. She previously led the media and production team for the Victorian Government account. In 24 years in media, she has stints as Fairfax Radio, Starcom, Havas and NewsCorp under her belt. CEO Nickie Scriven says: “We are delighted to reward Megan’s great work at Zenith with a much deserved promotion to lead the Melbourne office. We have begun the year with great momentum and our role as the ROI agency has resonated with clients. Megan’s strong background in media and her depth of experience across a range of clients makes her a valuable asset to Zenith.” 

Niblett joins AnalogFolk to lead HCF

Digital creative agency AnalogFolk has hired Alex Niblett as client partner, where he will lead the agency's HCF account. Previously, Niblett held the position of client partner at DT where he oversaw the Teachers Mutual Bank and Optus accounts. Niblett has worked in the creative and digital industries for over a decade, spending time in Dubai, the UK and across Australia. Prior to DT, Niblett was client executive and group account director at SapientNitro. 

Four million Australia cars to have digital radio by 2020

PwC is predicting that nearly 60% of new vehicles in Australia will be fitted with DAB+ digital radio by 2020, doubling the current number. It is projected that almost four million cars will be sold with the technology by the end of 2021, up from more than 850k at the end of 2016. Commercial Radio Australia (CRA) also announced that the figures from digital-only stations would now be distributed eight times a year. Last year saw popular vehicle brands Honda and Mazda adopt DAB+ digital radio in Australia, joining the 33 other brands to include the technology.

InMobi appoints Bartram to head programmatic buying

Global mobile advertising platform InMobi has appointed Stuart Bartram as VP of brand solutions and programmatic across Asia Pacific, Middle East and Africa (APMEA). Based in Sydney, he will attempt to grow the InMobi in-app exchange platform across the region. Bartram recently managed MediaMath’s leading demand-side platform as ANZ country manager and has worked as APAC managing director at Rubicon Project and publishers through its supply-side platform. 

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