News Bulletin: Women’s Weekly editor named; Canadian industry poaches Publicis staff

By AdNews | 6 July 2017
 
Nicole Byers

The Australian Women’s Weekly appoints Nicole Byers as new editor

Nicole Byers has been named the editor-in-chief of The Australian Women’s Weekly following last week’s shock departure of Kim Doherty. Byers has edited Bauer’s OK! Magazine for the past seven years, and previously edited Woman’s Day, New Weekly and TV Week. Last week’s departure of Doherty followed last month’s exit of CEO Nick Chan. He was replaced by Bauer Media’s New Zealand chief executive Paul Dykzeul.

Canadian industry poaches Publicis staff in stunt

In response to Publicis Groupe CEO Arthur Sadoun’s ban on award shows, a Canadian agency is offering Publicis creatives a one-year contract for those who would prefer to have their work entered in 2018. In the tongue-in-cheek video, WAX highlights the value of award ceremonies. It finishes with: “If you like winning awards more than having an AI assistant, send your book to us.”

JCDecaux picks up Nike, Foxtel and Coke for digital screens

JCDecaux has partnered with Foxtel, Coke, Mondelez, Nike, Samsung and Spotify for its launch of three 'Digital Spectacular' digitally converted sites. The screens, situated at JCD's York Street, Eddy Avenue and Elizabeth Street locations are part of the outdoor company's digital strategy which seeks to digitise its major screens. The digital network began rolling out in May of 2016 and now spans across Sydney, Brisbane and Melbourne. JCDecaux CEO Steve O'Connor says the new screens are connected and data responsive, meaning a “win-win for advertisers”. The network utilises JCD's 'smart content' initiative which enables location specific, real-time data-led displays.

JCDecaux_Digital-Spectacular_York-St_Wynyard.jpg

JCDecaux's York Street location

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