News Bulletin: Top trending marketing topics for 2016

By AdNews | 6 December 2016
 
Darren Woolley is the author of the Marketing Management Book of the Year 2016

Top trending marketing topics for 2016

Following a series of high profile international scandals media transparency has, for the first time, made it into the top three most popular subjects in the Marketing Management Book of the Year 2016 from TrinityP3. While social media measurement and gender equality have also received considerable attention over the past 12 months, the relationship between client and agency once again tops the list, followed by posts on agency remuneration.

The most popular subjects on TrinityP3’s Marketing Management Blog 2016:

1. Client/Agency relationship
2. Agency remuneration
3. Media transparency
4. Digital marketing
5. Marketing challenges
6. Procurement
7. Agency search and selection
8. Social media

 

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