News Bulletin: The White House joins Snapchat; Gaga the talk of Golden Globes; clause blocks Southern Cross, Nine talks

By AdNews | 12 January 2016

Clause blocks Southern Cross, Nine talks

Southern Cross Media has been prevented from re-entering takeover talks with Nine until the end of February, Fairfax is reporting.

It is believed Ten Network Holdings has inserted a three-month exclusivity clause that prevents Southern Cross from entering discussions with Nine until their negotiation period expires.

Ten's long-standing affiliation with the regional free-to-air broadcaster is due to end in June.

Gaga the talk of Golden Globes

Pop star Lady Gaga was the talk of the Twitterati during a Golden Globes ceremony that generated 4.4 million tweets.

According to official Twitter figures, the Poker Face songstress' best actress in a limited series award was the most memorable moment on the social media platform ahead of Leonardo DiCaprio's best actor award and Mr Robot's best TV drama award.

Gaga was also the most tweeted star on the red carpet and throughout the whole broadcast, with DiCaprio and Jennifer Lawrence also causing a social stir.

Amazon won the battle of the streaming services ahead of highly nominated Netflix with Mozart in the Jungle claiming two awards.

ASB and public aligned on kids ads

There is a low level of public concern about the advertising of children's toys, food and beverages, an Advertising Standards Bureau (ASB) sentiment study reveals.

The study, which gauged the community's response to 10 different ads, found the public and the ASB had similar views on advertising directed at kids.

“Interestingly, community members are more likely to consider an advertisement as directed primarily to children if the advertisement features a product for children, whereas the board takes into account the nature of the product as well as the content of the advertisement to determine the intended audience,” ASB CEO Fiona Jolly says.

The White House joins Snapchat

Arguably one of the most influential political powers, The White House, has joined youth-focused social media player Snapchat.

The Oval Office already uses Twitter, Facebook and Instagram, however in a blog post The White House says it's aiming to use the platform to engage Snapchat's user base in “new and creative ways”.

Erin McWhirter named editor of Foxtel Magazine

TV and entertainment journalist Erin McWhirter has been named editor of Foxtel Magazine.

McWhirter was most recently acting editor at TV Week magazine and has more than 15 years’ experience in media, including magazines, the national wire service and newspapers.

Foxtel Magazine is created by content agency Medium Rare.

InSkin Media poaches from Cadreon

Digital ads solutions company, InSkin Media, continues to expand its Australian team with the addition of Georgia Woodburn as senior commercial executive.

Woodburn leaves her role as group sales manager at Cadreon, also bringing to InSkin more than five years’ experience at Fairfax.

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