Another AOL exec joins The Trade Desk
Demand side platform The Trade Desk has hired AOL's Stephanie Famolaro as its new director of agency API sales for Australia and New Zealand. Previously she was head of demand for AOL Platforms ANZ. Famolaro moved over to AOL from Adap.tv, after AOL acquired the business in 2013. General manager ANZ at The Trade Desk, Mitch Waters, who joined the firm 11 months ago, also previously worked at Adap.tv and AOL. The Trade Desk, which arrived Down Under in 2014, represents media buyers only, which it says empowers agencies to design and implement their own APIs.
See: AdNews Podcast: The Trade Desk's Mitch Waters & Impulse Screen Media's Carla Zipper
Goa expands digital billboard network to Gold Coast
Australian out-of-home media provider Goa has unveiled its first GRID network digital billboard on the ground in the Gold Coast. Prevously, Goa’s digital billboard network have been located in the greater Brisbane area. The expansion into one of Queensland’s major tourist destinations is predicted to reach a collective audience of over 900,000 people per week. The site is at Olsen Avenue (pictured below) and Goa is planning to erect more billboards at premium locations along the Gold Coast in the lead up to the Commonwealth Games.
See: Is there a viewability crisis in out of home?
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