News Bulletin: Target marketer takes CMO spot at Webjet; Heineken footy ad goes viral; Gawker files for bankruptcy

Pippa Chambers
By Pippa Chambers | 11 June 2016

Phil wades in as new CMO

Jetstar has announced Phil Wade as its new chief marketing officer as current marketer Liz McCarthy moves to a new role.

McCarthy is set to head up the Jetstar Group’s customer care and shared services functions across APAC, leaving and Wade to start the role from 1 July.

Jetstar Group Chief Commercial Officer Catriona Larritt said Wade has a strong pedigree in marketing and e-commerce and under his leadership it’ll re-double its focus on data and digital to help ensure it's reaching more customers in a more relevant and personalised way than ever before.

Wade joined the Qantas Group last year to run the hotels platform for Qantas and Jetstar, Hooroo.

Before that Wade held a number of senior marketing and e-commerce roles at the global retail giant TJX, Unilever and Target.

Heineken ad pulls more than two million viewers

In its latest stunt for footy fans fans, just one week before the UEFA Champions League Final in Milan, Heineken, with help from Publicis, took aim at a group of random guys out for dinner with their girlfriends in São Paulo.

When the men opened the menus they were greeted with a surprise message asking if they would fancy watching the UEFA Champions League Final at a Heineken party, for free, and if so, they had to gift their girlfriends with the attached voucher for a weekend at a spa.

We'll say no more, but watch the clip to see what actually happened. On YouTube it's pulled in more than two million views so far. Do you rate it? Comment below and let us know.

Kylie Watson-Wheeler appointed MD of Disney

Disney has named its new MD as Catherine Powell exited the role earlier this year to become Euro Disney president position based in Paris. Kylie Watson-Wheeler has been promoted to the top job, from her previous role as VP and general manager, consumer products and retail in this region.

Watson-Wheeler will lead Disney's activities in Australia and New Zealand, including film, TV, digital, consumer products and home entertainment distribution and the management of the group’s TV channels. She has worked for Disney for 12 years in multiple business areas including consumer products, marketing, sales and theatrical distribution.

Hulk's take-down

Gawker Media Group has filed for bankruptcy after a US judge upheld a $140 million jury judgment against it in a legal battle with ex-professional wrestler Hulk Hogan.

The 14-year-old company plans to sell its assets in bankruptcy court and has ralready eceived an opening bid of $90 million from magazine publisher Ziff Davis LLC, according to the Wall Street Journal.

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