Native ad platform and Plista and Outbrain rival, Taboola, is ramping up after securing a batch of new programmatic partners in Australia. The company, which recently opened its Sydney office and inked a deal with The Trade Desk, has formed alliances with AppNexus, Rocket Fuel, Criteo, StackAdapt and MediaIQ Digital. Taboola, which describes itself as a content discovery and distribution, is used by publishers to recirculate their own traffic by generating personalised on-site content recommendations. It also enables agencies, brands and publishers to acquire traffic and users by recommending their content as third party content, which populates Taboola’s widgets throughout its network of publishers – such as Mail Online, Metro, Independent, Evening Standard and Hearst Magazines. Publisher partners in Australia include MSN Australia, Huffington Post Australia and Business Insider Australia.
Bids for Fairfax expected in fortnight; denies Macquarie Media takeover
US private equity firms TPG Capital and Hellman & Friedman could be placing formal bids for Fairfax Media within a fortnight, according to a report in the AFR. The news follows confirmation that John Singleton and Mark Carnegie have expressed interest in Fairfax's 54% stake in Macquarie Media. Despite the offer, Fairfax has denied it's seeking offers or undertaking a process to sell the shares. Both TPG and H&F began due dilligence in Fairfax's data rooms in late May. The last bid from H&F valued Fairfax at $3 billion.
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