Snapchat users are skipping ads
A new study from customer acquisition firm Fluent has found that 69% of Snapchat users say they skip ads on the platform “always” or “often”. That number goes up to 80% among 18- to 24-year-olds, a target group that many marketers want to reach. The study, based out of the US, also found nearly half of American adults think Snapchat is a fad and that only 52% of users think they will be using the app five years from now.
Chris Janz promoted to new role at Fairfax
Fairfax Media has promoted Chris Janz to managing director of its Australian metro publishing division from his role as director of publishing innovation. Janz has only been in the role since August 2016, before stepping up into his new role, replacing Allen Williams who moves to MD of publishing transition. He was previously the CEO of Fairfax joint-venture partner, The Huffington Post. In an internal memo Fairfax CEO Greg Hywood said the move, which sees Janz responsible for The Sydney Morning Herald, The Age and The AFR, secures Fairfax’s journalism for “not for a year or two, but the foreseeable future”. He also said several roles will be created to grow the new metro management team.
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