Seven's The Wall beats Family Food Fight on debut
Seven's new game show The Wall has gotten off to a strong start, attracting 974,000 overnight metro viewers and beating Ten's Have You Been Paying Attention (725,000) and Nine's new cooking show Family Food Fight, which pulled 614,000 metro viewers on its opening night. The Wall was watched by an average of 1.55 million viewers nationally. Have You Been Paying Attention won key advertising demos 16-39, 18-49 and 25-54.
BuzzFeed looks to e-commerce as new revenue stream
Last year, BuzzFeed created its Product Lab division, an e-commerce unit that has seen the publisher sell everything from candles to fidget spinners. Now it wants to help entrepreneurs sell their stuff, too. As Recode reports, BuzzFeed’s new revenue experiment will involve creating content and ads for gadget makers and inventors, in return for a cut of their sales. BuzzFeed plans to partner with one company a quarter to help launch their brand. One of the biggest problems for businesses starting out is the upfront cost of advertising. The head of BuzzFeed’s Product Lab unit, Ben Kaufman, says this program will “allow [startups] to act like they are Samsung, or P&G,” thanks to the scale of its audience. It's a model that Mashable is already exploring adding this disclaimer to various articles about products: Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.
Shane Warne is not the next Bachelor, despite reports
Shane Warne is shooting down speculation that he's set to star on The Bachelor. On Monday, New Idea claimed to have the exclusive scoop that Warne had been approached by Ten execs and was in the process of "ironing out the finer details" of a $1 million Bachelor contract. With Ten luring Sophie Monk as The Bachelorette, Warne wasn't a far stretch for the network, which will be looking to leverage the celebrity status of its next star after after record ratings. But as the news spread, Warnie quickly fired off a series of tweets denying any ties to the reality franchise describing the article as "total lies". Ten was unavailable for comment.
Once AGAIN “No Idea” has completely made up a story about me being the new bachelor ! This is hurtful to me & my children as it’s total lies
— Shane Warne (@ShaneWarne) October 29, 2017
Aussies encouraged to boycott Unilever
Australians are being urged to boycott some of their favourite ice creams after a breakdown in negotiations between Streets workers and the company's owner Unilever. Unilever has applied to Fair Work Australia to terminate the current enterprise agreement, which the unions say could leave 140 workers at the Streets factory in Minto, NSW, with a pay cut of up to 46%. Streets produces ice creams including Paddle Pops, Cornetto, Magnum and Golden Gaytime. Read the full report here.
UnionsACT will be standing in solidarity with Streets workers by calling for a boycott of Streets Icecreams. #streetsfreesummer #weareunion pic.twitter.com/v36uIe49MB
— UnionsACT (@UnionsACT) October 29, 2017
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