News Bulletin: Publicis appoints first chief growth officer; Initiative names chief strategy officer

By AdNews | 9 August 2018
Initiative's Sam Geer and Melissa Fein

Publicis Communications appoints first chief growth officer

Publicis Communications has named Matt Cooney as its first chief growth officer. Cooney will partner closely with Publicis Communications ANZ CEO Michael Rebelo to develop the group’s overall business development strategy across its stable of agencies. Cooney, formerly a senior leader at BBH, hhcl+p and Fallon in the UK has most recently been running his own consultancy working with clients and agencies across the region. He was also a key member of the Host Sydney management team between 2006-2010. Rebelo said Cooney has been key to Publicis' recent wins, Mercedes-Benz and Campbell-Arnottm and the new role will help Publicis continue to build on the early success of its Power of One model.

Initiative appoints new chief strategy officer

Initiative Australia has named Sam Geer has as chief strategy officer, taking over from Tristan Burrell who left the agency earlier this year. Geer has been with IPG Mediabrands over the past four years, heading up nation strategy for UM, credited  with the agency's recent success. Over the past 12 months, Geer and his team have secured several major accounts for UM, including the Federal Government's master media account, energy supplier AGL and Nestlé Oceania. Initiative CEO Melissa Fein says the agency will benefit from Geer's strategic leadership and ability to interpret "cultural data signals". Geer says his focus will now be on continuing to drive the growth of Initiative, building on the agency's in 2018. As part of a global realignment earlier this year, make-up giant Revlon moved its media account from MediaCom to Initiative. The wins also coincided with two new local wins of sportswear giant Under Armour and John Cootes Furniture. The Government of Western Australia also appointed Initiative to its $60 million media account, with the agency joining a panel with Dentsu Aegis-owned Carat.

Domino's joins drought fundraiser

Domino’s will donate 50 cents from every pizza sold across Australia on Wednesday 8 August from 4pm to 9pm to Rural Aid to support Australian farmers and rural communities affected by drought. Domino’s CEO Australia and New Zealand Nick Knight said that in addition to the funds raised from the national ‘Doughraiser’, Domino’s own registered charity, Give for Good, will also donate an additional $40,000 to the cause. “So many farmers out there are doing it really tough at the moment and we want to throw our full support behind them by raising vital funds for Rural Aid,” Knight said. “The not-for-profit organisation does amazing work in supporting farming communities through programs like Buy a Bale, which delivers hay for cattle feed and other essential items.

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